Hello.

I’m a UX design director and executive creative leader with 20+ years of experience shaping digital ecosystems across agency, startup, and Big Tech: from launching innovation incubators to informing multi-year roadmaps for Google Search.

My leadership philosophy is rooted in shaping culture as much as product. I champion inclusive, ethical, human-centered design — an essential toolkit especially in an era defined by AI and automation — and I believe imagination and emotion belong in even the most technical experiences.

I lead multidisciplinary teams across UX, content, motion, front-end engineering / prototyping, and brand, connecting business value with emerging technology and storytelling. I’ve spoken globally on the impact of technology on the future of humanity, built innovation incubators addressing urgent human needs, and recently completed a speculative novel on general-purpose AI. My approach: design with intent, empathy, and a spark of wonder.