MOBILE SHOPPING REIMAGINED
Huawei challenged us to rethink their online shopping experience for mobile products. I directed a team of UX and visual designers and strategists to concept, design, and prototype a simplified experience that brought the brand closer to a lifestyle category and answered customers’ needs for quick, easy-to-access and understandable product benefits.
Our research showed that the vast majority of Huawei customers were looking for around 5 proof points for their next device. They also got easily lost in long pages and, especially in the case of Huawei, could not differentiate the brand from other mid-priced handsets, so our experience had to be simple and elegant.
PRODUCT MEETS BRANDED CONTENT