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huawei

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MOBILE SHOPPING REIMAGINED

 

Huawei challenged us to rethink their online shopping experience for mobile products. I directed a team of UX and visual designers and strategists to concept, design, and prototype a simplified experience that brought the brand closer to a lifestyle category and answered customers’ needs for quick, easy-to-access and understandable product benefits.

 
 
 
 

SIMPLIFIED SHOPPING

Our research showed that the vast majority of Huawei customers were looking for around 5 proof points for their next device. They also got easily lost in long pages and, especially in the case of Huawei, could not differentiate the brand from other mid-priced handsets, so our experience had to be simple and elegant.

 
 
 
 
 
 

PRODUCT MEETS BRANDED CONTENT

Huawei’s websites fell victim to a common problem for many mobile manufacturers: extremely long pages stuffed with product specifications, technical jargon, and bland, inhuman imagery, all of which our new direction vastly improved upon. We also built a detailed content strategy to help reposition the experience in a more lifestyle category. Explore prototypes of the experience below.