Screenshot 2019-06-16 at 13.42.20.png

nissan

Screenshot 2019-06-16 at 13.42.20.png
 

GLOBAL AUTOMOTIVE REPLATFORM

 

One of the largest platform integration projects ever undertaken by a digital agency, Project Helios encompassed 6 car brands (including Nissan, Renault and Infiniti) across 300 websites in almost every country in the world. It involved a team of over 200 people (at its largest, 25 in design alone) working to build 6 different branded experiences from a single shared Adobe Experience Manager integration. As the UX Director, I oversaw every aspect of the experience design, and helped to grow the relationship beyond the original web design, including an app strategy and recommendations for improving the car dealership experience.

 
 
 

SIX BRANDS, ONE PLATFORM

 

With a project of this size, one of the biggest challenges was dealing with multiple product owners in Paris, Hong Kong, and Tokyo, all the while managing the creative output from London. We were lucky to have the developers working alongside us in an Agile process, and we were also able to do a great amount of research, both upfront and in the lab using prototypes.

 
 
 
 
 

A DATA-LED APPROACH

 

Personalisation was at the heart of the Helios programme. Using the full suite of AEM tools, we were able to take into account different markets, customer segments and contexts, allowing us to serve 6 different branded experiences out of a single platform.

 
 
 
 
 

DESIGN GUIDELINES

 

Stakeholder and team communication across 6 brands was key, and so we had to be unified in how we spoke about and used our design methodology. These posters explained our design methodology to the CMO of Nissan, with special emphasis on benefits and innovation.