UX & Creative Direction

I create holistic, effortless, and delightful design. I inspire craft with insight and intuition. I solve for a balance of user and business goals.

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Modernizing the Search ecosystem by unifying AI-enabled content journeys, with bolder motion design and content discovery for new surfaces, evolving Material Design

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Revitalizing Virgin Atlantic through user-centered Agile design, implementing deep data insights for a truly branded experience, optimized for Virgin and its customers

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Streamlining content production across multiple brands on a shared tech stack, with personalization rules and brand differentiation turbocharging improved digital journeys

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Elevating e-commerce UX with iterative, collaborative prototyping, shifting to a new brand category with engaging, simplified content optimizing usability and findability