UX & Creative Direction
I lead multi-disciplinary design teams to deliver cohesive, impactful experiences across platforms and channels. From North Star visions to scalable systems, I bring clarity, creativity, and purpose to every touchpoint — translating complex problems into intuitive, emotionally resonant solutions that elevate both brand and user.
End-to-end UX and creative direction within Google Search products, driving cohesive journey design, branded experience principles, and design frameworks — grounded in user insight and delivered through a multi-disciplinary studio spanning UXD, visual, motion, copy, and prototyping
Vision-led digital commerce experiences prototyped for Huawei, optimizing eCommerce flows and exploring branded content — inspiring future-facing UX strategy and experience innovation across purchase journeys, content engagement, and ecosystem touchpoints, with potential for expansion into global markets
Branded UX and creative direction for Virgin Atlantic’s digital platform, migrating to a new CMS and co-developing innovative content-driven products — enhancing journey cohesion, editorial expression, and premium service design across key digital touchpoints
Holistic UX and creative direction for Nissan’s digital platform migration, unifying multiple global properties onto a shared system — improving consistency, reducing costs, and supporting sales through scalable design frameworks and technological alignment across Nissan, Renault, and Infiniti brands
Multi-channel experience strategy and UX direction for Samsung, leading customer journey research, content strategy, and retail innovation — identifying key painpoints and opportunities across digital and physical touchpoints to inform campaigns, product ecosystems, and omnichannel design
