I’m a UX design director and executive creative leader with 20+ years of experience shaping digital ecosystems across agency, startup, and big tech — from launching innovation incubators to informing multi-year roadmaps for Google Search.

My leadership philosophy is rooted in shaping culture as much as product. I champion inclusive, ethical, and human-centered design — especially in an era defined by AI and automation — and I believe imagination and emotional resonance belong in even the most technical experiences.

I lead multidisciplinary teams across UX, content, engineering, and brand, connecting business value with emerging technology and storytelling. I’ve spoken globally on the future of experience, built tools for insight modeling, and recently completed a speculative novel on general-purpse AI. My approach: design with intent, empathy, and a spark of wonder.